keep your blonde light + bright with this violet leave-in cream that weightlessly conditions, tames frizz and heat protects. for touchable soft hair that’s full of shine. ideal also for fine to medium hair. WHY IT’S SPECIAL butylene glycol – organic alcohol primarily used in skincare products as both a humectant and slip agent that helps to boost hair’s ability to retain moisture while providing a silky, smooth texture sodium cocoylamino acids – heat activated complex that protects stressed hair, restores shine + smoothness to hair making it look and feel healthy again WHO IT’S FOR anyone looking to banish brassiness for touchable soft hair that’s full of shine. ideal also for fine to medium hair.